Q 16: Company!!!

.     A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai). It does not deal in balloons anymore.. but the company is now famous for something that is used very often. They were sponsors for a living legend till recently. They run a foundation which develops one department of the particular game to which the legend stated above still is associated with. Their products is a very common sight on the roads of India. 

Name the company
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ANSWER: Madras Rubber Factory or MRF
Legend: Sachin Ramesh Tendulkar
Foundation: MRF Pace Foundation, a institute that cultivates genuine fast bowlers for the game of cricket