What is the strategy that DELL used to sell its products with. Unique way, another company A also sells using this strategy. Name the strategy, the company A and has DELL changed its strategy
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Answer : Direct Selling technique. Till recently DELL used this technique, it cuts advertising costs as direct selling deals a lot with word of mouth advertising. The other company to famously use this method is American Way better known as AMWAY. In the near past DELL has also gone into retailing like all other companies leasing out franchises to dealers of their products
Dell's marketing strtegy is to accept most purchases of its products via the Internet and through the telephone network.
ReplyDeletedunno which other company follows the same strategy :(
AMWAY.
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